• Research
  • 1.1.1 Learning Plans/Primary Research
    • Level 4 Items
    • Level 4 Items
    • Level 4 Items
  • 1.1.2 Shopper Segmentation / Studies
  • 1.1.3 Category Learning Plans
  • 1.1.4 Shopper Understanding
  • 1.1.5 Market Structure
  • 1.1.6 Panel Data and Leakage Trees
  • 1.1.7 Category Understanding
  • 1.1.8 Key Secondary Research
• 1.2 Trends/Syndicated Research
  • 1.2.1 Macro/ Societal/Cross Category
  • 1.2.2 Global (Nicholas Hall)
  • 1.2.3 Rx to OTC Switch
  • 1.2.4 Retailers
  • 1.2.5 Weather Trends
  • 1.2.6 Beauty Advisors
• 1.3 Performance Assessment
  • 1.3.1 Growth Projections (Euromonitor)
  • 1.3.2 Market Performance (Cat, Seg, Brand)
  • 1.3.3 Retailer Specific Performance (Cat, Seg, Brand) (IRI)
  • 1.3.4 Seasonality (SDI/ IRI)
  • 1.3.5 Competitive Activity Assessment
  • 1.3.6 Promo Analysis
  • 1.3.7 Line Optimization Anaysis
  • 1.3.8 HH Panel Metrics/Reports
• 1.4 Resources
  • 1.4.1 Training
  • 1.4.2 Store Audits/Pictures
  • 1.4.3 Shopper Activation Guide/Resource Guide

• products
  • doohicky
  • flux-capacitor
  • widget
• services
  • wax-on
  • wax-off

• nested-deep
  • nested-deeper
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• nested deep